At CUNA Mutual we recognize that most consumer’s value getting a fair deal, being guided in buying the right product that fits their needs, and receiving a great service from people who care. We’ve also found that many consumers are prepared to seek out the right provider, go a little further and listen a little longer to be treated with respect, fairness and integrity.
Financial services mis-selling scandals coupled with the withdrawal or dilution of many services post the 2008 financial collapse, has caused consumers to become cyclical of the motives, integrity and ethics of major financial institutions.
However, many financial organisations have remained true to their core values of treating their customers fairly, just as if they these customer were the owners of these firms. These financial organisations are predominantly Mutuals and their customers are their owners. Credit Unions and Mutual Insurers are at the vanguard of this movement and have retained the trust and loyalty of their members.
Supporting the future of mutual sectors is important to CUNA Mutual. Last week, 39 members of the Association of Financial Mutuals gathered to recommit to a forward-looking mutual program. CUNA Mutual, guided by its values of integrity, fairness, and transparency is supporting the future of the Association of Financial Mutuals (AFM).
Paul J Walsh, CEO of CUNA Mutual in Europe said: ‘Through our commitment, both financially and morally, to the future of the AFM, we believe in delivering mutually beneficial outcomes for our colleagues and our customers’.
CUNA Mutual will continue to operate at the heart of the mutual sector, delivering practical advice and services that drive smarter, better and stronger mutual lenders and Credit Unions.